What’s in a name? For Coca-Cola, the Share a Coke campaign has always resonated with an audience that love to spot their own names on bottles of the iconic drink. For the relaunch in Australia, the brand wanted to go one step further, and engage their fans with a more targeted and inclusive social media approach.

On the brand’s social media pages, fans would post comments on posts and Coca-Cola would then respond to these comments with custom bite size videos, featuring the name of the person who made the comment. People would get a thrill from seeing these videos with their friends’ names on it, spawning another round of sharing and engagement. Heart emojis all round!