You know the phrase ‘The Best Things in Life Are Free’? Well, this one is ‘The Best Things in Life Aren’t Necessarily Good For Your Cholesterol’. KFC did the unthinkable – they merged waffles with fried chicken. I’ll give you a moment to let that sink in. Waffles with maple syrup and fried chicken. Yea.

This case study is a story of the partnership between Spotify and KFC. Leveraging onto Spotify’s army of music enthusiasts, bespoke playlists were curated and seeded to them. The creative hook of Doing What’s Unconventional resonated well with fans of these playlists and that drove them to explore outside their comfort zone. Sales went up, happy client, happy customers all around. Me? I love the campaign but I don’t think I can stomach this indulgence. You better not call me Chicken…