QUITX – SMOKE FREE
Every smoker’s quitting journey is unique – some require extra assistance, some need a set program, and some need a variety of tools. The range of patches, gums and sprays that QuitX offers gives smokers these options on their path to quitting. By translating the brand’s distinct blue colour into a positive journey akin to that in The Wizard of Oz, we created an aspirational world where life and health is better when you’re on the road to being smoke-free.
QUITX – TIME TO QUIT
A highly controversial creative execution for QuitX informing readers of Medical Journal to quit smoking. Even though this Ad enjoyed a limited run in a trade publication – this caused a major uproar in the industry due to the uncomfortable cigarette pack visuals. It is only when readers look closely, they see the message. As a challenger brand, this was exactly what QuitX needed to break into the market.
OXFORD ART FACTORY – ROCK OUT, YOU KNOW HOW
As one of Sydney’s premier venues for music and performance art, Oxford Art Factory needed an outdoor campaign that would grab attention and reinforce their positioning as a top party spot. This visual payoff delivered.
EDGELL – BIG AND STRONG
This tactical execution for Edgell canned vegetables played off the common refrain from mums about eating your veggies, with a quirky visual payoff.
ACCUCHEK – IN CONTROL
When you have to monitor blood glucose levels on a regular basis, accuracy is crucial to staying in full command of your health and life. This concept personifies the advantage of accurate monitoring via two heroes who are in control of their daily lives because of Accuchek’s accurate readings
SEE FILL MEDIA
Several hands-on executions were created for See Fill Media to advertise its unique space. Everything ranging from Heineken to MyCareer to Coles were up for grabs. My approach was to optimise the grasp gesture to its maximum potential – reverse engineering if you will. Sometimes we have to think backwards to go forwards.
ALFA ROMEO – GIULIETTA LAUNCH
To reinforce the model’s outstanding safety attributes, we produced a unique and attention-grabbing bus skin that juxtaposes the Giulietta’s compact size with that of the bus, with a prominent safety message.
CAXTON – TROPHY HUNTER
The prestigious Caxton awards are highly sought after in the advertising world. This concept of “trophy hunting” for an award is simple, eye catching and resonates well with the target demographic. With its raw, gritty look, these designs were applauded among attendees for their art direction and design.
SPORTINGBET PRINT SERIES
When you can’t use the players, the name of the match, or even the name of the states playing, you have to get creative. These press ads played on the nicknames of the teams and used visual cues to reference the triple winnings offer from Sportingbet.
