What is a Self Managed Super Fund? Well, to the people familiar with financial tools it may seem obvious but to most there are many lingering questions to the terminology. When AMP Capital needed to better explain this new category offering, it made sense to create an easy to understand piece of content that they could share. The objective was to help drive the importance of the various sources of income that investors have at their disposal. Grabbing the audience’s attention, the animation drives users to a landing page where they can find out more.