Diligent came with an exciting challenge – to tell their brand story in a fun and engaging way, and in less than 90 seconds. What better approach than animation! Starting the process by writing a solid script, covering all the key points needed to explain the board portal offering. Then, I injected lightheartedness, through eye-catching visuals and some memorable animation moments. When this animated video hit a home run, I got busy rolling out a suite of assets that were used across a whole range of collateral. All based on the same consistent brand look and feel, my designs were used on the website, banners, eDM and even mail outs.