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2019
Around the world, most of us grab an Uber, in Singapore, we grab a Grab! But the tech giant isn’t just giving people rides, they’re revolutionising the way businesses operate too, by combining a plethora of essential services into their innovative Grab For Business portal. The brief was to create an eye-catching animation that succinctly explained what Grab For Business does, and how it moves businesses forward. Featuring a stylised 3D city, 2D characters and lush transitions – it was distilled it into an easy to understand visual language, breaking down the multitude of Grab For Business’s services. From rides, couriers, food delivery and more, the range of Grab’s services was brought to life through motion.