HSBC is currently placing a heavy emphasis on customer experience, acknowledging the importance of having the customer at the heart of everything the bank does. The objective is to bring forth the importance of great customer service, reminding the audience how bad experiences can impact HSBC’s reputation and inspiring viewers to strive to give their customers the best experience possible. To convey the message, a full animation approach was decided using motion graphics, voiceover and inspiring music to tell the story. Heavily HSBC branded with whites, blacks and reds, bold but elegant design was also employed to drive the narrative.